2024 – 2026
01Bedroom Concept
Interior CGI
02Runner's Rack
CGI Campaign
03Hydro — Campaign
Product CGI
04Hydro Incense Holder
Ad Creative
05Coeur Vase
CGI Ad Creative
06Modular Vase
CGI Ad Creative
07Bathroom Tray
Steel Object
08Pendulum
Concept
09Hydro + Horizon
Objects
10Shower Space
Spatial CGI
11Incense Holder
Product CGI
Case Study — Undigested
Undigested is my design brand — steel and aluminium objects sold entirely through CGI campaigns. No studio. No inventory. No upfront capital. Each object is manufactured only once someone buys it.
Result
Ad spend
Revenue
ROAS
Inventory
"The object was sold before it was manufactured.
This is the model I now build for clients."
How it works
Zero inventory. Zero capital at risk.
01
Design
AI-assisted concept
02
CGI Visual
No studio, no photographer
03
Meta Ad
Campaign goes live
04
Sale
Revenue before production
05
MTO Korea
CNC manufactured on demand
06
Delivered
Direct to client
About
I built Undigested from scratch — designed the objects, launched global campaigns, sold the collections. Zero inventory. No agency.
Now I bring that same engine to brands that want to close the gap between creative vision and commercial result.
01 — Creative Strategy
The interface between concept and commercial result. I find the idea that moves — then build the system around it.
02 — Product Design
Objects that earn their place. Designed around what's necessary, nothing more.
03 — CGI & Campaign
Photorealistic visuals built for performance. Tested in market, not in a studio.
Berlin — Working internationally
Maximilian Hofmann — Berlin © 2026
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